THE CV OF SOFI LEE-HENSON
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MISSION
Sofi Lee-Henson is a design alchemist who transforms ideas into unforgettable experiences. Her mastery of world building and narrative-based storytelling, imbues her designs with conscious intention and authentic flair.
She may be available to you as a consultant, to help bring your ideas to fruitition through sensory exploration.
Let’s get into the minds of all who your work touches and make some magic.
EDUCATION
CENTRAL SAINT MARTINS
(2010-2013)2:1 BA Graphic Design,
specialising in Design & Interaction.
EMPLOYMENT
XNN SYSTEMS
(SINCE 2013)Founder and director. XNN specialises in designing and running experiential, immersive events.
I am responsible for writing, directing and producing aspects of the shows. Based around scientific inspired experiences, audiences are put through a process of mindful transformation in full embodied experiences.
SPARKLE
(2020-22)Founding Member, Creative Director & Experience Designer, Creative Consultant & Internet Clown for experience platform Sparkle, born out of the philosophy of partying.
Cultivating online communities for the elevation of human consciousness. I lead our corporate projects as a creative consultant with clients, their management and relationship building. My creative responsibilities included video production, voice overs, graphic design, podcast creation, web design, interactive map design, and infographics. Clients included Google, Zillow, UNESCO, Wayfair, GitHub, Super Awesome, and Zoopla.
SECRET CINEMA
(2010-13;17-18)Immersive theatre meets cinema: creating the worlds of films, populating them with actors, props, artists and music to make each member of the audience feel part of the world.
My responsibilities were as an immersive performer, installation artist, operating front of house roles such as customer service and ticketing, as well as behind the scenes production roles within the art department as a graphic designer and a production assistant.
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PROJECTS
THE XNN SERIES
(2014-2020)Director. Our world of wonder and possibility unfolds in experiential workshops, designed to awaken your senses and transform your perspective.
Our events are more than just gatherings – they're transformative experiences that promote wellness,
wholesomeness, and kindness by connecting you with others in meaningful ways. Our secret weapon? Mindfulness and meditation, expertly woven into every aspect of the experience to boost your mental health and well-being.
The Temple of Zero (Boomtown), Persona (Airbnb), Meet Market (Vault Festival 2018, Highly Commended Award), The Forest (Vault Festival 2016), The Observatory (Vault Festival, 2014, Spirit of the Festival Award).
MOSS LABS
(2020-2022)Creator. Plant-centric workshops: 'Mindfulness with Houseplants' and 'Terrariums at Home' offer a journey into the heart of creativity and nature. With expert guidance, you learn the art of terrarium building and create your own miniature world. Discover how moss and stones can come together to create something surreal and magical.
DR LEON
(2012-2020)Director. A one-on-one immersive, intimate, pseudo-surgical experience. Dr Leon: Neural Enhancement uses mindful techniques alongside physical stimulations to “implant” the Better Chip, whilst undergoing an augmented sound experience, likened to being under anaesthetic. For ongoing development, patients were prescribed daily tasks.Established in various pop up locations across London and remotely in New York, we create wholesome and relaxing, surgically inspired spaces delivering creepily cultish yet delightful performances.
Presented at Lost Horizons Night Market (NY, 2020), Airbnb Experiences (2018-19), The Holistic Centre (2019), Merge Festival (2018), Light EyeMind (2017), CUNTemporary (2017), The Balfron Tower in association with Bow Arts Trust (2015), Secret Cinema: Brazil (2013)
SKILLS / TL;DR
CONSULTATION
Creative consultation: exploring creative needs, turning stories into writing briefs for designers and creatives. Immersive experience consultation: advice for events organisation, interactive elements, workshop creation, food/drink design, branding integration, content marketing.DESIGN
Physical and digital assets, including: graphic design, video editing, photo editing, logo vectorization, compositing & retouching, illustration, large or small format posters, flyers, and other print media.
COPYWRITING
Eloquent, poetic, seductive, crafting compelling brand messaging, developing engaging website content, writing creative social media posts, poetry, memes.
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OTHER PROJECTS OF NOTE
Pinky Promise
Royal Ruckus
Performer, Medium Large
(2021)
Buck Buck Games
White Rabbit’s Hole
Performer
(2023)
Cut The Cord,
New Nordics Festival,
Designer
(2019-20)
Rogue Immersive,
Beasts of Blenheim Palace,
Designer
(2020)
The Unmarked Door,
Crimson Cabaret,
Designer (2019)
The Working Party,
Market Project,
Graphics/Workshop Facilitator
Moonlight (Chi’lsi),
Anna Alvarez,
CASA Festival @ Arcola Theatre,
Animator & Projection Artist
(2019)
The Immersive Ensemble,
The Great Gatsby,
Performer (2019)
Lounge Bohemia,
Storytelling Molecular Cockail Waitress (2014-18)
The Temple of Zero,
Boomtown,
Director
(2022-23)
Small Truth Theatre,
Caravan Theatre
Graphic Designer (2018-22)
SparkleVerse,
Burning Man
Online Communities Manager
(2020-21)
Co-Reality Collective,
Experiences & Graphic Designer
(2020)
We Are Red Stars & OneCor,
Boomtown, Performer
(2019)
Unforbidden,
Sensual Supper Club,
Performer
(2020)